The Loom

Luxury no longer stops at beauty—it extends to thoughtful, ethical design that respects both people and the planet. Today’s discerning clients want more than exquisite interiors; they want their spaces...

Maximalism isn’t just a design style; it’s a philosophy. A celebration of abundance, it dares to mix colors, textures, and patterns to create spaces bursting with energy, personality, and life....

Tradition is the cornerstone of design. It brings warmth, depth, and familiarity to any space. But the real magic happens when tradition evolves—blending history with innovation to create something fresh,...

Picture this: the rhythmic crash of ocean waves, the still serenity of a forest, the soft whisper of a meadow in bloom. Nature is more than just a backdrop; it’s...

Why do some spaces feel alive, like they truly belong to someone, while others feel like showrooms? It’s not just the furniture, or the color palette, or even the jaw-dropping chandelier....

Rugs no longer need to be confined to rectangles, rounds, or ovals. Today, the world of design is embracing shapes that flow like nature, break free from rigidity, and tell...

As we look ahead from 2024 into 2025, some design trends are proving they’re here to stay. These aren’t passing fads; they’re foundational shifts that reflect your clients’ deepest desires. 

Explore how bespoke solid color rugs can transform spaces with texture, shape, and material. From grounding bold designs to enhancing minimalist aesthetics, discover how these subtle masterpieces elevate interiors while...

By Alex Agahzadeh Hand-Knotted Rugs—The Art of Enduring Luxury There’s something special about hand-knotted rugs. They’re more than just floor coverings; they’re an investment in artistry, craftsmanship, and timeless design....

By Alex Agahzadeh The Foundation of Great Design Starts with the Rug! A great rug doesn’t just complement a room—it defines it. When you’re designing a space, the rug is...

By Alex Agahzadeh What makes a bespoke rug truly bespoke? It’s not just a rug—it’s the culmination of your design vision, seamlessly blending artistry with functionality and your client’s desires....